Eclectid
Project Description
This retail clothing brand identity is based off of the business model for the store Anthropologie. The Eclectid brand identity seeks to emphasize the handcrafted and one of a kind quality of the pieces sold at the store. Through using a hand drawn logotype, fingerprint mark and jewel tones, the brand identity reflects these values.
Ideation & Process
Family of Marks
Color Palete
Business System
Tags and Tote Bag
Post Card Mailers
Corporate Social Responsibility Poster
